Online Paid Advertising
Online paid advertising is a general term used to describe models of advertising where a marketer needs to pay and in return, have traffic driven to their website. It is currently among most effective way of reaching out to your target customers worldwide in almost a real-time manner. There away few ways and different kinds of approach to do online paid advertising.
Search Engines like Google, Yahoo, and Bing have their own PPC platform where businessmen or website owners can advertise their products and services. Social media platforms like Facebook, Twitter, Linked, Instagram and Youtube have their own system as well for individuals and businesses to be able to advertise and get more followers, likes, comments or engagements in general. Below are some of the types of online paid advertising available.
Cost Per Thousand Impressions (CPM)
A model of advertising where a marketer pays on flat rate per 1000 impressions. Impressions are the number of times an ad was seen by online users regardless of whether they clicked it.
Pay Per Click (PPC)
This is probably the most popular model among marketers. In this model, the marketer only has to pay when someone clicks on their Ad. PPC presents a lot of benefits noting that it is easy to track you Return on Investment (ROI) and its superiority in driving traffic.
Remarketing or Retargeting
Online paid advertising is used by most marketers to complement the traffic they drive from organic searches yielded by their SEO efforts. Just because you pay for the ads does not mean that results are guaranteed. It is therefore important to have a good understanding of what you intend to do before embarking on it. Alternatively, hire the services of a company manages such campaigns.
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