Smart Marketing Asia | 5 Options to Consider When Outsourcing Web Design
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5 Options to Consider When Outsourcing Web Design

Posted by smartmarketing in Uncategorized 04 Jun 2012

If you don’t have an experienced web design team, it will be a smart business move to hire out your design work. With your online presence being of utmost importance, it’s critical that your site is done correctly, and look good. While hiring out your web design may seem simple enough, there are 5 factors to keep in mind when choosing the company.

Niche Experience

While all web design companies may seem one in the same, what you need may be very different from what their last client needed. Because of that, you want to be sure that the company has experience in the niche that you’re working in. Whether you deal in ecommerce or need a site primarily for content, you want to be sure it’s done right.

  • Your audience: Does the outsourcing company have what it takes to appeal to your customers?
  • Vision: You have a vision, has the company successfully executed on a similar vision for other companies?

Your Technical Needs

Web design is a lot more than making a site look pretty. Depending on what you hope the final product to be, the technical skills needed may far surpass simply choosing a nice looking template and filling out the information. Whether your site requires flash or an extensive re-coding, the right technical skills are high on the list of priorities.

Get Your References

When choosing a web design company, your first line of defense is getting some references and doing your research. Friends, coworkers and other professionals in the field have nothing to lose by giving you a truthful review of their experience. There are a number of places you can turn to for this.

  • Professional references: Ask other professionals in your field if they’ve had experience with the company.
  • Employees: Have any of your employees worked with a web design company, or worked at a company that did?
  • Online: Check what the going reviews are for various companies. Sift through forums and review sites.


What is the time frame that you have in mind? While going with a smaller company may be cheaper and more personable, if they are inundated with work, they may not be able to get it done in time., suggests, “Be realistic about your own goals and growth plans so you know whether to hire a long-term or a short-term contractor.”

  • In the interview process, be clear about your time frame and how strict it actually is. Perhaps with a little wiggle room the company you prefer would be able to get it done.

Other services offered

To get the most bang for your buck, check to see what other services the company can offer you. It may be worth paying the extra money if you can also get a few other aspects of your website in place at the same time.

  • Copywriting: Can the company set you up with some content as well?
  • Marketing: Do they have a marketing team who can get your website marketing off the ground?

Outsourcing your web design is a smart business decision. It’s critical that your site looks professional and is functional, as this is a direct reflection back on your company. So, before choosing the design company be sure that all your needs will be taken care of.

Bio: Jessica Sanders is an avid small business writer touching on topics that range from social media to business management. She is a professional blogger and web content writer for